Have you ever thought of contacting a local nursing and seeing what residents might need? Maybe some would like some lotions (free ones we get coupon for from B&B), what about skeins of yarn and knitting needles or crochet hooks, cross stitching items, guys maybe some models to put together whittling items.
Of course, if they are allowed to have and I understand some can't do such things anymore but some can and just don't have to means or people to get it for them.
Jigsaw puzzles, search a word books, crossword books, Readers Digest, Guidepost etc they can read and do.